Ahmedabad (Gujarat) [India], September 27: BIBA, India’s leading homegrown fashion brand, celebrated the grand launch of its latest festive collection at its flagship store in Nexus Ahmedabad One Mall, Ahmedabad. Adding star power to the occasion was acclaimed Gujarati actress Janki Bodiwala, who unveiled the vibrant new line.
Festive & Wedding Edit
BIBA’s new Festive & Wedding Edit reflects its philosophy of being “Different by Design”, celebrating individuality and diversity with rich hues, intricate embroideries, and contemporary silhouettes. From day-time festive wear to glamorous wedding ensembles, the range offers versatile styles for every occasion, honouring traditional craftsmanship while embracing modern fashion.
Celebration in Ahmedabad
Ahmedabad lit up with festive glamour as fashion enthusiasts gathered under one roof to witness the launch. BIBA enjoys a strong presence across the city with outlets at Nexus Ahmedabad One Mall, Palladium Mall, CG Road, Prahlad Nagar, Sindhu Bhavan and more, making it one of the most accessible Indian wear brands for the city’s style-conscious shoppers.
Leadership Remarks
Siddharath Bindra, Managing Director of BIBA Fashion Ltd., expressed his excitement:
“We are delighted to launch our Festive & Wedding Collection in Ahmedabad this Navratri, a time that celebrates colour, joy, and togetherness. Partnering with Janki Bodiwala feels like a natural choice, as her vibrant persona reflects BIBA’s spirit of elegance and confidence. This season’s collection offers something for every woman – from timeless traditional silhouettes to contemporary fusion styles – making it perfect for women across generations to celebrate in style. With over 20 BIBA stores across Gujarat, we look forward to our patrons enjoying shopping with us and making this festive season truly vibrant with BIBA.”
Celebrity Statement
Speaking at the launch, Janki Bodiwala said:
“I’m thrilled to be a part of BIBA’s festive collection launch in Ahmedabad, especially during Navratri, a time that’s so close to my heart. What I love most about BIBA is the versatility it offers. Whether you’re looking for classic festive wear, chic fusion looks, or something modern and playful, BIBA has options for every woman, every mood, and every occasion. I can’t wait to see how everyone styles these gorgeous pieces this season!”
About BIBA
BIBA, a synonym for pretty women in Punjabi, is literally a home-grown Indian fashion wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful handblock prints started getting a fantastic response from the local communities, including many film stars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country.
Symbolizing the strength and the spirit of today’s woman, BIBA today is the most loved Indian wear brand in the country. With a prime objective of providing trend-setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match), and Unstitched Fabric. Now, BIBA has diversified its product from jewellery, fragrance, wallet, and footwear. The popular demand from its avid patrons led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 15 years. With an aim to tap the burgeoning premium Indian and bridal wear segment in the country, BIBA recently acquired a substantial minority stake in the designer label Anju Modi and Rohit Bal.
BIBA products are available through 330+ stores across 26 states in India, apart from the presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons, and Central. Over the years, the brand has received awards & recognition from various organizations like Shoppers Stop, Myntra, and Images Group for being the ‘Most Admired Women’s Indian Wear Brand’ on many occasions, credited to its innovative designs, fit, silhouettes, and varied colour palette.
Our Founder & Chairperson, Mrs. Meena Bindra, has been awarded the Lifetime Achievement Award by CMAI and Franchise India for her contribution to the apparel industry. The brand is guided by the vision of Siddharath Bindra, who, as Managing Director, is responsible for the overall growth of the brand.
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