Pune, Maharashtra | 23April 2025
Rohit: Mr. Sonigara, jewellery has always held cultural significance in India. How is that changing in 2025?
Sunil Sonigara (Director, KD Sonigara Jewellers): That’s true — jewellery has always been part of our traditions. But today, it’s also about financial foresight. Customers now see gold and diamonds not just as adornment, but as assets. We’re seeing a rise in strategic buying — people want pieces that are both beautiful and valuable in the long run.
Rohit: Let’s start with gold. Why is it still such a reliable asset?
Sunil Sonigara: Gold has stood the test of time. It protects against inflation, currency fluctuations, and economic instability. At KD Sonigara, we offer 24K hallmarked gold, investment-grade coins, and transparent buy-back schemes. People trust us because they know they’re getting purity, value, and the opportunity to grow their wealth.
Rohit: And diamonds — are they really a smart investment?
Sunil Sonigara : Absolutely. Diamonds, especially certified ones, are now seen as a long-term appreciating asset. Our collection includes high-clarity solitaires, engagement rings, and elegant everyday wear — all certified and designed to retain emotional and monetary value. When chosen wisely, diamonds can serve as future security.
Rohit: What makes KD Sonigara stand out from other jewellers?
Sunil Sonigara: Our legacy since 1950 is one part of it. But more than that, we guide people. We help our customers understand market timing, metal trends, and how to build a diversified jewellery portfolio. Whether it’s a couple planning for their wedding or a parent saving for their child’s future we treat every purchase as an investment.
Rohit: Do customers often ask for guidance on when to invest?
Sunil sonigara: Yes, increasingly so. That’s why our staff is trained not just in sales, but in investment consultation. We discuss timing, purity, resale value — and make sure customers feel empowered, not overwhelmed. We believe in educating before selling.
Rohit: How accessible is your brand for someone just starting out?
Sunil Sonigara : Very accessible. We encourage first-time buyers to start small — gold coins, lightweight diamond pieces — and build from there. With our branches at Dehu Road and New Sanghavi in Pune, we’re deeply rooted in the community and committed to guiding every customer with honesty and care.
Rohit : What would you say to someone hesitant about investing in jewellery?
Sunil Sonigara: I’d say: jewellery is the only investment you can wear, enjoy, and grow in value. When bought right, it serves both emotional and financial needs. And we’re here to help make that journey safe and meaningful.
