Fueling Fitness: The Entrepreneurial Journey of Zaid and Saad Khot

Back in 2017, Zaid Khot took a leap when he opened this phase of his life, fusing his full-time job with his interests for fitness and entrepreneurship. The early days involved him juggling between putting up one or two supplement products at home when time permitted and working for a full-time job. For Zaid, this was not merely a sales venture; he wanted it to grow into a credible site for fitness enthusiasts.”

In the early days, it was all about putting in endless hours of hard work, planning, and sheer determination. What kept Zaid motivated, though, was his unwavering commitment to stocking only authentic, lab-tested supplements. This dedication to quality and trust became the foundation of Fitness Fuel 360 and shaped the values that still define the brand today.

The hardest phase was the lockdowns imposed during the pandemic in 2020. Still, this was the time when Zaid himself matured when he could see the potential in his new venture and so he made the courageous decision to leave his job and join Fitness Fuel 360 full-time. At this point, Saad Khot, a Civil Engineer, joined as a co-founder in this venture.

In an industry often marred by counterfeit products, Fitness Fuel 360 stood out by prioritizing authenticity and customer well-being. The brand’s mission was simple yet profound: provide high-quality, lab-tested supplements and guide customers toward healthier lifestyles.

The brothers’ approach was holistic, extending beyond sales. They emphasized education, offering personalized advice to customers on fitness and nutrition. This genuine concern for their customers’ well-being fostered trust, helping Fitness Fuel 360 carve a niche in a competitive market.

A simple house based business has now developed into a five-shops chain across Navi Mumbai and Mumbai. This fast expansion is the proof of Zaid and Saad’s quest towards excellence and staying true to their brand.

The brothers are not only into business but are into fitness as well. They sponsor events and recognize athletes like Hrishikesh Penkar, who won an IFBB Pro Card, thereby encouraging fitness as a lifestyle. This has helped in solidifying their brand while also creating ripples for motivating others to embrace healthier habits.

Zaid and Saad’s journey to success wasn’t without its challenges. From tackling operational issues to competing with established brands, they faced their fair share of hurdles. What set them apart, though, was their adaptability, relentless learning, and unwavering perseverance.

Their popularity didn’t come from pricing alone—it was their honesty and integrity that truly stood out. They built trust by staying transparent, adjusting prices based on genuine market realities, and always keeping their word. This honesty resonated with their customers, who connected with their story. By focusing on niche markets, they naturally attracted a loyal and growing customer base.

For Zaid and Saad, Fitness Fuel 360 is more than a business—it’s a mission to make India healthier. They envision a future where fitness is accessible to everyone and aim to expand their reach further while continuing to prioritize trust and quality.

Their entrepreneurial journey offers valuable lessons. It highlights the importance of starting small but dreaming big, staying true to one’s values, and embracing challenges as opportunities for growth.

The Khot brothers have spearheaded this drive with sheer inspiration that even through passion, perseverance, and integrity, one can go from the humblest beginnings to achieve incredible feats in life. Their journey is always a source of inspiration, not just for budding entrepreneurs but for anyone striving to build a better world.

There will certainly be a day for Zaid and Saad when Fitness Fuel 360 becomes a large company but they still hold their strong stance that it is changing lives one product at a time because for them fitness is their lives. Their life mission is fitness and all they have survived are proofs of the possibilities with such dreams.