Mehsana (Gujarat) [India], September 25: MATTER, India’s pioneering electric mobility innovator, today announced the grand opening of its latest Experience Hub in Mehsana, Gujarat. The new hub marks a significant milestone in MATTER’s fast-growing retail footprint, further strengthening its commitment to accelerate India’s transition towards clean, connected, and sustainable mobility.
The MATTER Experience Hub – Mehsana, located at Shop No. 15, 16, Tirusai Mobility – Mahavir Chambers, near Jay Ashirwad Society, Nagalpur offers a state-of-the-art destination where customers can explore MATTER’s cutting-edge EV technologies and experience first-hand the AERA – India’s first geared electric motorbike.
The inauguration was attended by MATTER’s leadership team, dealer partners, and enthusiastic EV riders from across Mehsana, marking the beginning of a new era for sustainable mobility in the region.
Speaking at the launch, Mr. Arun Pratap Singh, Founder & Group COO, MATTER, said:
“Gujarat is not just our home state but also a hub of innovation and entrepreneurship. With the opening of our new Experience Hub in Mehsana, we are bringing our flagship innovation, the AERA, closer to the people of North Gujarat. This hub will serve as a gateway for riders to embrace a smarter, cleaner, and more exhilarating way to move.”
The Dealer Principal, Mr. Piyushkumar Rameshbhai Patel, expressed his pride, stating:
“We are proud to partner with MATTER to bring this next-generation EV experience to Mehsana. Our region is at the cusp of a mobility transformation, and with the AERA, we are introducing a product that blends innovation, performance, and sustainability. This Experience Hub will not only showcase cutting-edge technology but also inspire riders across North Gujarat to embrace the future of mobility.”
AERA – Geared for Thrills, Built for the Future
At the heart of the Experience Hub is the AERA 5000+, the world’s first manufactured geared electric motorbike and MATTER’s flagship innovation. Equipped with HyperShift, a 4-speed manual gearbox, the AERA blends the thrill of gears with the efficiency of electric power—bridging tradition with future mobility.
Visitors to the Mehsana Hub can explore a phygital environment—where immersive digital engagement meets hands-on product experience. From interactive displays to test rides, the Hub is designed to help riders understand MATTER’s in-house engineered innovations shaping the future of urban commuting.
Key Features of the AERA 5000+:
- HyperShift Gearbox – 4-speed manual transmission with Eco, City, and Sport ride modes
- Liquid-Cooled Powertrain – Engineered for India’s urban traffic and high temperatures
- 7” Smart Touch Dashboard – Navigation, ride stats, media, and OTA updates
- 5kWh Battery Pack – Certified 172 km range; IP67 rated for dust and water resistance
- Quick Acceleration – 0–40 km/h in under 2.8 seconds
- Enhanced Safety – Dual disc brakes with ABS, dual suspension, smart park assists
- MATTER Mobile App – Real-time tracking, geo-fencing, ride history, remote controls
- Lifetime Battery Warranty – A first in India, ensuring long-term rider confidence
Driving Gujarat’s Electric Momentum
As India’s EV adoption accelerates, Gujarat continues to play a pivotal role in shaping the nation’s clean mobility future. With the launch of the Mehsana Experience Hub, MATTER aims to create a community hub for electric mobility, enabling enthusiasts to discover, engage, and become part of MATTER’s growing LOOPED program, which already connects thousands of riders across the country.
About MATTER
MATTER Motor Works, an electric mobility startup founded in January 2019 in Ahmedabad, is redefining the future of mobility with its “Innovate in India” approach. Committed to building an independent EV ecosystem, MATTER explores every facet of electric mobility to drive India towards a sustainable future.
Its flagship product, AERA, World’s first manufactured geared electric motorbike, has been recognized as the “Editors’ Choice Electric Motorcycle of the Year” by Top Gear India, alongside prestigious accolades like “EV Bike of the Year 2025” by ACKO Drive and “Innovation Startup of the Year” at the Outlook Business Spotlight Awards.
Powered by a team of over 600 innovators, MATTER is at the forefront of cleaner mobility through in-house technology and groundbreaking innovations. With over 375 patent filings and 82 granted patents, spanning powertrain, liquid cooling, battery management, gearbox technology, cyber security (EV), charging infrastructure, and manufacturing automation, MATTER is shaping the evolution of India’s EV landscape—driving the nation towards energy independence.
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