Kolkata, India – Jewellery has always been more than just an ornament in India — it’s a story of tradition, identity, and self-expression. Recognizing this, young Kolkata entrepreneur Niladri Das has launched Ornatique, a new-age D2C fashion jewellery brand that blends timeless charm with modern sophistication.
At its core, Ornatique is built on a simple yet powerful belief: luxury should be accessible to all. The brand offers an extensive collection of artificial jewellery across 10+ categories, ranging from everyday wear to statement pieces designed for special occasions.
The Inspiration Behind Ornatique
Founder Niladri Das brings a rich mix of experience from international trade, stock market trading, startup investing, and marketing, but his inspiration for Ornatique comes from something deeply personal. “For years, I noticed how jewellery was either too expensive for most women or too generic to feel truly special,” he recalls. “I wanted to create a brand that celebrates individuality while being affordable and stylish.”
Where Tradition Meets Modernity
What sets Ornatique apart is its ability to merge tradition with innovation. The brand’s collection includes spiritual jewellery inspired by major world religions — a rare concept in the Indian fashion jewellery market. At the same time, Ornatique embraces sustainability with eco-friendly packaging, appealing to today’s environmentally conscious buyers.
By going direct-to-consumer (D2C), Ornatique eliminates middlemen, keeping pricing transparent and ensuring that customers receive genuine craftsmanship at fair value. Whether it’s a delicate necklace for daily wear or a bold statement piece for a festive night, Ornatique promises jewellery that fits seamlessly into the life of the modern Indian woman.
A Brand with Purpose
Under Niladri’s leadership, Ornatique is more than just a business — it’s a movement towards redefining affordable luxury jewellery in India. With India’s fashion jewellery industry on a sharp upward curve, Ornatique is ready to capture the hearts of millennials and Gen Z who seek authenticity, affordability, and elegance in equal measure.
“Jewellery is not just about shine and sparkle,” says Niladri. “It’s about confidence, identity, and memories. With Ornatique, we’re creating jewellery that becomes part of your journey.”
About Ornatique
Ornatique is a Kolkata-based D2C fashion jewellery brand founded by entrepreneur Niladri Das. The brand offers a diverse and affordable range of artificial jewellery, with an exclusive focus on inclusivity through spiritual designs and a commitment to sustainability. Designed for the modern Indian, Ornatique stands for elegance, originality, and conscious luxury.
