Mumbai (Maharashtra) [India], December 29: HRX by Hrithik Roshan completes its 10th successful year of operation and this is a landmark year for the brand not merely because it completes a decade but because it also successfully achieved the ten-year target which it had set out for itself. Being a 1000Cr homegrown fitness brand and the ONLY celebrity brand to have ever reached this mark is definitely an occasion of celebration for the business and brand team.
Today HRX is associated with the biggest industry stalwarts across categories and occupies the position of supremacy over most others in this overall sports and activewear category, let alone in the homegrown brands set.
Given this landmark occasion, the brand announced the change in its key leadership. Pallavi Barman who was associated with the brand for the last 7 years heading the business and successfully seeing it through multiple partnerships would now be taking a more strategic role and has transitioned out of the day-to-day operations.
In her new role elevation as Chief Strategic Advisor, Pallavi will be vested with the responsibility of bringing about International growth prospects for the brand, working on geographies beyond the Indian subcontinent to take the brand global, continuing her role as an HRX KOL and an official media representative in a more strategic approach.
Commenting on this movement, Founder, of HRX- Hrithik Roshan commented- “Pallavi has been with us for years and it’s hard to say if she has grown with the brand or the brand has grown with her. She is a spirited fitness enthusiast and a close personification of HRX herself. In this 10th year of HRX, her moving to become the Chief Strategic Advisor is a big move and a great one for the brand, especially at this juncture when we are looking at tangential growth opportunities. We are to see some exciting times ahead together in this journey.”
Pooja Kapur, The Chief People’s Officer at Exceed and HRX commented saying- “We are a progressive organization and our women are truly empowered. Pallavi’s journey from being business head to Chief Strategic Advisor at HRX is a case study for me and my other women colleagues who can see a live and glowing example of success and the fruition of consistent effort. HRX is our crowning jewel and we hope to learn from it each day. With this movement, only great things will come by and this experience transfer will lead to more knowledge transfer and creation around us.
Heartiest congratulations to HRX on completing a decade and wishing the brand more success ahead in newer unchartered territories.”
Reacting to the announcement, an elated Pallavi shares- “HRX is my longest stint in life and besides being a job, it is special to me. My children and HRX came along at the same time in life and I have nurtured all 3 simultaneously. So my love for HRX remains inexplicable. Also, I am the rare few who have experienced the Utopian concept of loving what you do, and doing what you love. But all of this is most gratifying when your work and contribution- physical, emotional and mental, are rewarded with equal fervor. This position comes with a new set of responsibilities and challenges and that is what makes it rewarding. HRX has always taken very good care of me and this change is extremely gratifying in more ways than one.”
HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to ‘be their hero’. HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories. The name represents the X-factor, signifying one to push oneself towards the path of excellence to achieve the best outcome possible. An example of a successful ‘Make in India’ story, HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands.
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