Mumbai (Maharashtra) [India], March 24: Bheed has been churning a lot of conversations and controversies ever since the first announcement unit was released and kept up the chatter with the launch of the trailer. After creating a stir on the internet with their striking, the team of Bheed is back with yet another thought-provoking marketing idea. In an ingenious move, the marketing team of the film stretched themselves to think of unique ways to lure people to have the elusive dialogue around privilege. The team has worked towards installing thought provoking installations across various malls and multiplexes in the country that reads – “I am a migrant worker. I had to get behind this poster to get your attention. Kyunki waise toh aapke liye hum sirf Bheed hai.” Two years on, the class divide continues to separate the haves from the have-nots and the makers want people to introspect while delivering a hard hitting message through the campaign.
Staying true to his style, Anubhav Sinha gets people talking about a subject that exists but a conversation about it is something everyone shies away from.
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